Big things are happening in Dubai. Doxel is headed to DCD>Connect MENA 2025!
Doxel is proud to participate in DCD>Connect MENA 2025, one of the most anticipated data center summits in the region. With demand for digital infrastructure skyrocketing across the Middle East, this event brings together key stakeholders to address the challenges of building capacity at scale.
Daniel Cheney will join a high-profile panel alongside leaders from Batelco, CIB Egypt, Nxtra Africa, and Pure Data Centres Group to discuss the future of data center construction and how to keep pace with rapid regional growth.
đ Location: Dubai, UAE
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Date: April 16, 2025
â° Time: 15:00â16:00
đ€ Panel: DCD>Major Panel: Building the Future â Meeting Booming Capacity Demands in the Region
đ§đŒ Panelists: Daniel Cheney, VP of Sales, Doxel; Sayed Hasan Amin, Head of Operations, Batelco; Yashnath Issur, CEO, Nxtra Africa; Hosam Mohie, Data Centers Manager, Commercial International Bank Egypt; Steffen Zimmermann, Project Director, Pure Data Centres Group
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Attendees will hear from major developers and technology providers on topics such as hyperscale expansion, schedule certainty, workforce constraints, and sustainability. Doxel will showcase how construction teams can improve outcomes using its AI-powered Work-in-Place (WIP) tracking platform, enabling real-time comparisons of field progress against the plan.
As new markets emerge and capacity demands surge, speed, transparency, and control are more important than ever. âMeeting capacity demand in MENA isnât just about building fasterâitâs about building smarter. Doxel equips data center teams with the tools to drive measurable improvements in speed, cost, and reliability.â
â Daniel Cheney, VP of Sales
Doxel is excited to be part of the conversation, joining top industry experts to discuss how better project execution and early visibility reduce change orders and accelerate speed to market. Visit us at Booth #37.
đ March 17â19, 2025 | đ Salt Lake City, Utah
The Advancing Data Center Construction (ADCC) West conference is where data center leaders, contractors, and technology providers come together to address the most pressing challenges in mission-critical construction. This highly focused event delivers actionable strategies, industry insights, and opportunities to engage with key decision-makers in the field.
Doxel is excited to be part of the conversation, joining top industry experts to discuss how better project execution and early visibility reduce change orders and accelerate speed to market. Visit us at Booth #37.
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ADCC West is designed specifically for mission-critical construction teams, covering topics such as supply chain constraints, scheduling challenges, and client-driven expectations. The conferenceâs new dual-track format allows attendees to focus on emerging industry trends or practical solutions to improve project delivery.
The industryâs most pressing concernsâlabor shortages, budget overruns, and misalignment between stakeholdersârequire strategic solutions. Sessions will cover:
With three full days of interactive audience breakouts, speed networking, and expert panels, ADCC West is the perfect setting to connect with top professionals from the data center construction ecosystem.
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Tuesday, March 18, 2025 | â° 10:30 AM
đ€ Panel: Setting Projects Up for Success
Doxel joins top industry leaders in a discussion on reducing change orders, managing scope, and ensuring seamless project execution.
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ADCC West provides exclusive insights, actionable takeaways, and the opportunity to connect with key decision-makers in data center construction. Doxelâs panel will help you:
â Reduce project risks by aligning execution with client expectations.
â Improve collaboration with AI-driven project tracking.
â Gain real-world strategies for minimizing scope changes and delays.
đ Join us in Salt Lake City to learn how Doxel is transforming data center construction.
đ Learn more about the event here
This collaboration marks a significant step forward in Lean Construction, merging Doxelâs cutting-edge progress tracking technology with Touchplanâs proven production planning capabilities to enable an optimized construction workflow that bridges the gap between planning and execution.Â
SAN FRANCISCO, CA & BOSTON, MA â January 14, 2025 â Doxel, an industry leader in AI-driven construction progress tracking, and MOCA Systems, Inc. (MSI), the provider of the leading production planning platform, Touchplan, are excited to announce a new partnership. This collaboration marks a significant step forward in Lean Construction, merging Doxelâs cutting-edge progress tracking technology with Touchplanâs proven production planning capabilities to enable an optimized construction workflow that bridges the gap between planning and execution.Â
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With construction project costs rising and schedules shrinking, forward-thinking owners and contractors alike look to advanced technologies to help ensure on-time, on-budget project completion. But they struggle to effectively integrate diverse, individual technologies into their project workflows.Â
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Doxel and Touchplan working together offer a powerful solution that helps construction teams achieve project deadlines with greater predictability, efficiency, and profitability. The Touchplan Lean planning platform enables easy, accurate sequencing and scheduling of all construction workflow tasks, enhancing trade coordination and eliminating waste on the jobsite, while Doxelâs progress tracking solutions provide real-time feedback on actual project progress.Â
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"If teams use Touchplan alongside Doxel, it will provide excellent confirmation that what we have done is what we said we were going to do,â said Adam Nelson, Project Controls Manager at CRB. âIt also allows us to look forward in the progress charts and ensure our forecasts for activities align."Â
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"Strong planning meets strong execution when Touchplan and Doxel are used together,â said Saurabh Ladha, CEO and Founder of Doxel. âThis collaboration embodies Lean Construction values, creating a dynamic real-time feedback loop between planning and on-site execution. Construction teams can stay nimble, informed, and aligned every step of the way.â Â
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âCustomers using Doxelâs AI progress tracking and Touchplanâs planning platform gain a powerful advantage in Lean Construction. Touchplanâs planning capabilities, combined with Doxelâs visual tracking and predictive analytics, help teams proactively manage workflows and stay on track, reducing rework and costly errors. For contractors and owners, the combined use of Touchplan and Doxel enhances transparency, project predictability, and the quality of the final deliverable,â said Brett Adamczyk, President, MSI Software.Â
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The partnership between MSI and Doxel marks a transformative step in the tech-laggard construction industry, bringing a new ability to bridge the historic gap between planning and execution. By combining Touchplanâs digital Lean planning with Doxelâs AI-driven progress tracking, project teams gain the clarity, visibility, and real-time insights needed to achieve exceptional results and ensure project success.Â
For more information, visit website.
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Media Contact:Â
Julie BlackleyÂ
Marketing Communications ManagerÂ
MOCA Systems, Inc. Â
press@mocasystems.com Â
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Accurate, reliable data allows construction companies to remove subjectivity and replace it with objective accountability.
Communication can make or break a construction project. A report from the Project Management Institute found that ineffective communication was the main contributor to project failure one-third of the time. An even more alarming finding from the research is that 56% of budgets allocated to projects are at risk due to poor communication.
Without objective insights alignment among field and office teams, knowing whatâs happening on a project becomes a daunting taskâone that could put a project (and its profitability) at risk.
1. Delayed communication
Timely communication (especially between the field and the office) is hard to achieve. Field teams are focused on a hundred different things at once, and relaying project updates typically happens at the end of their day. Because field leaders arenât able to instantly communicate every facet of a projectâs progress as it happens, there is a lag time and gap in each dayâs reporting.
2. Inconsistent communication
In addition to being delayed, communication from the field to the office isnât always consistent. The more variables and people added to the equation, the more potential for confusion and uncertainty. Communication on a project can very quickly turn into a game of telephoneâand teams are forced to hold more meetings and conversations to ensure mutual understanding.
3. Missing communication
While delayed and inconsistent communication can hold a project back, missing communication can halt it entirely. If proper communication isnât happening, neither is profitable building.
All these challenges in communication donât just create extra stress and work on a projectâthey can have a deeper impact on the data and tracking, too. Without everyone on the same page, the reporting and insights are left to everyoneâs individual perspective. As a result, the projectâs insights suffer.
Accurate, reliable data allows construction companies to remove subjectivity and replace it with objective accountability. Insights that are trackable and consistent bring everyone together on the same page to make informed decisions, faster.
Improve communication and progress tracking
Streamline billing and accountability
The key to collecting reliable insights is through automated progress tracking. The right tool can increase team alignment and communication, without adding effort to the project teamâs plate.
Doxel brings predictability to construction projects by providing critical insight with objective analytics. The AI-powered computer vision builds a digital twin of the jobsite on a weekly basisâproviding true progress reporting and near real-time data. Doxel acts as a digital surveyor to capture and quantify project progress and eliminates the need for teams to manually calculate and report on it. The result is detailed, shared progress tracking from a single source across every project stakeholder and subcontractor.
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Streamlining the process for creating detailed reports can free up the project team's focus while enhancing the level of reporting and insights for a company.
In a 2021 Workforce Survey Analysis, AGC found that 88% of companies surveyed were experiencing project delaysâthatâs nearly nine out of ten. Now more than ever, construction companies are faced with the challenge to do more with less and keep projects on track in the face of unforeseen circumstances.
While certain conditions and factors in the industry canât be controlled, there are 3 construction workflows that can reduce the margin of error to ensure a project stays resilient. This requires operational excellence in the areas that can be predicted and made more efficient.
What are the three construction workflows a company should prioritize?
Communication among field teams, supervisors, and the office is crucialâand can be cumbersome. With so many moving pieces of a project happening at once, getting the necessary message out to everyone in a timely, effective manner is no easy feat.
Companies need to find a way to remove the barriers to communication. By doing so, theyâll save everyone on the project team valuable time that would otherwise be spent tracking progress, in meetings to get everyone up to speed, or playing telephone.
Quality of construction can make or break a projectâs ability to stay on track. Quality issues or mistakes found too late in the process can be the kiss of death for moving onto the next phaseâand as a result, teams remain stuck in the final 10 or 20% of completion for too long. This wonât just cost time and manpower, itâll directly affect a projectâs budget and profitability, too.
The only option to streamline and prevent these costly quality issues is to catch them early and address them quickly. Technology that helps companies see progress in real time opens the door for making smarter decisions and adapting faster.
When a project does make it through the final 10%, the work isnât over yet. Teams must provide an objective, detailed overview of the completionâwhich again takes time and resources. Thereâs more information to gather, and no efficient way to compile it using manual efforts alone.
Teams should be focused on projects, not paperwork or reporting. Streamlining the process for creating detailed reports can free up their focus while enhancing the level of reporting and insights for a company.
By implementing a technology that can continuously monitor performance and provide predictive insights, construction companies are able to achieve operational excellence.
Platforms like Doxel act as a digital surveyor to automatically track progress across more than 75 different construction stages in real time, freeing up the project teamâs time and resources.
Instead of manually walking the jobsite every day or week to capture exact progress, Doxel works with a 360° video to act as a digital surveyor in minutes. Combining the power of computer vision with BIM means companies have an objective truth of the status of a siteâand can understand progress, schedule, and budget better than ever before.
If it sounds too good to be true, it isnât.
Tune in to our webinar Almost Done, Isnât Done to hear from two successful construction companies on how theyâre leveraging real-time progress tracking to automate and achieve more.
Work In Progress reports provide accurate progress data that project teams can trust across the entire site.
Construction is a unique industry in many ways, one of which being the flow of cash and accounting process for projects. Whereas many industries have straightforward transactions and payments, construction costs tend to be more complex and nuancedâwhich makes it more difficult to stay on top of a budget with money constantly going out and coming in.
From estimation and bidding to delays and change orders, there are many stages and factors that go into determining the cost (and profits) of a project.
How can companies know if theyâre on schedule and under budget before the project closes? Work in progress is the answer.
A work in progress (or, WIP) schedule is a detailed report that shows the percentage of progress completed on a projectâand takes into account any work thatâs in progress in relation to budget and profitability. Below are four reasons WIP Reporting is essential on every project!
When it comes to a projectâs progress, communication is critical. Without clear, real-time communication, project teams waste valuable time meeting to discuss and determine where a project stands. Progress can also be misrepresented or miscalculated, which directly impacts the budget and schedule of a project. With so many moving parts to balance, construction companies canât afford to make mistakes due to miscommunication.
WIP reports provide accurate progress data that project teams can trust across the entire site. This reduces any subjectivity throughout the building process and gives everyone one source of truth to work from.
Many contractors choose to implement progress payments, which means the project is billed based on certain percentages of completion as theyâre reached instead of waiting until the end of a job. Combine progress payments with inaccurate progress reporting, and the project can very quickly become overbilled (revenue billed exceeds the work completed) or underbilled (work completed exceeds whatâs been billed).
WIP tracking provides the exact progress percentage of work completed to create a shared understanding and accountability for project costs accrued so farâand can help shed light on any discrepancies in the budget to prevent future cash-flow problems. This is especially helpful for those project managers who like to âguesstimateâ based on a gut feeling, then try to do the math later to even it out.
Hindsight may be 20/20, but it wonât keep your project profitable. A problem is much harder to fix after itâs already happened. While discussing what went wrong at the end may help your next project, the power to be able to notice and act in real time is invaluable. Project teams need to be able to spot potential problems as early as humanly possible to minimize the impact and keep everything on track.
Thatâs where work in progress tracking comes inâitâs in the name. Using technology that quantifies progress all the way down to the subcomponent level allows stakeholders to catch an issue and course correct as soon as (if not before) it happens. This prevents mistakes from becoming costly and provides insight for better business decisions in the future.
While catching issues early on is one thing, being able to predict a projectâs future is another. With the right AI-powered progress tracking, companies can track project performance for deviations from plan and forecast a more accurate estimate at completion.
Knowing where your project is heading before you get there means you can plan accordingly and get ahead of costly trends. WIP tracking data gives project teams the ability to confidently manage the schedule and predict delays.
At the end of the day, work in progress reports give a true and accurate view of the financial health of a project. However, they require accurate project progress data to be effective.
Companies that leverage technology with AI-powered progress tracking can truly reap the benefits of WIP reportsâand ultimately keep their projects on track and profitable.
For general contractors and owners, AI-powered progress tracking ensures accuracy by providing a single source of truth on percentage completed.
At their core, construction projects rely on cash flow. But it isnât always simpleâconsidering the complexity of projects and the fact that a company is likely managing multiple of them at once. Some projects take months or years to complete, and payments happen throughout the entire duration.
With so many payments coming and going over the course of a project, itâs crucial for project teams to stay on top of daily progress and constantly evaluate where it stands financially. Otherwise, a project is at risk for being under or overbilled. Billing accuracy is vital for any large scale construction project success.
They may seem self-explanatory, but letâs get a few terms out of the way:
Overbilling occurs when a contractor is ahead of their progress and bills for contracted labor and materials before the work is completed. While this may help offset slow payments, it puts the contractor at risk of spending the extra money on something else if they donât realize theyâve overbilled.
Underbilling happens when a contractor completes a certain amount of work on a project, but doesnât bill for the full amount. This is typically the outcome of slow billing practices.
Both under and overbilling can lead to a state of negative cash flow, which can be detrimental to a construction companyâs profitability and expected outcome on a project.
So, how does it happen?
Even before the project starts, money matters. If contractors are unable to correctly estimate project costsâor worse, underestimate their costsâit could set them up to be underbilled and out of cash before the project is completed. This deeply impacts their ability to make money (or at the very least break even) on the project, and it may go unnoticed until the very end when itâs too late.
If a contractor isnât precise about what has been completed thus far, they will likely bill incorrectly. Trying to guess the percentage of completion could quickly cause them to over or underbill, and as a result the projectâs entire budget will be at risk.
Construction is like a delicate dance, and poor project management could throw the entire routine off balance. Especially on bigger projects with multiple subcontractors, a disruption in one contractorâs ability to complete work could have a ripple effect on the entire projectâs timeline and budget.
Effective project management allows a company to catch and correct any potential problems while holding everyone accountable for their part. If everything is settled at the end of the project, itâs already too late and nearly impossible to course correct.
Subcontractors that accurately measure daily progress have the ability to bill more precisely and maximize profits. For general contractors and owners, AI-powered progress tracking ensures accuracy by providing a single source of truth on percentage completed.
Being able to track and even predict progress is a powerful advantageâthe more data you have from one unified source, the less likely over and under billing occur, improving billing accuracy.
The best part? The technology already exists to enable companies to collect better, more accurate data with less manual effort. Leveraging features such as automated estimate at completion (EAC) and earned value analysis can help guarantee a companyâs project financials and reporting are spot on.
To learn more about the ways your construction company can maximize profitability and improve billing accuracy, schedule a demo today.
Putting the model in the hands of field teams every step of the way gives them immediate access to see where their efforts line up (or donât) for the project.
Ever since the pandemic, QR codes have had a resurgence in society. When the world turned contactless, restaurants and businesses began leveraging QR codes for menus and signage. These small codes have since become a go-to for pulling up web pages quickly and conveniently.
As QR codes continue to become more prevalent, other industries have taken note and discovered ways to leverage themâand construction is no exception.
But before we get into that, letâs cover some basics.
The âQRâ in QR codes stands for Quick Response, which makes sense when you think about the way they work. By pointing a deviceâs camera at the code, a destination link is pulled up and can be accessed instantaneously.
While they may have become most popular after 2020, these codes are not a new technology. QR codes were first created in 1994 by the Japanese company and Toyota subsidiary Denso Wave as a more accurate way to track vehicles and parts during the manufacturing process. The original intention behind QR codes was to reinvent the barcode by making something that was easy to scan and could hold more data than the average barcode.
In a time where businesses needed to (and continue to) adapt, QR codes and smartphones have become a powerful duo to further streamline access to information.
Itâs no secret the construction industry is facing some challenges. From labor shortages to supply chain, the circumstances have further shown the importance of operational excellence on a project. To help combat these challenges, maintain a high standard of execution, and minimize risks of mistakes, many construction companies have found technology to be the answer.
Can QR codes play a part in this? In our webinar Almost Done Isnât Done, one Doxel customer shared his teamâs innovative way of incorporating QR codes around the job site to bring everyone on the same page, faster.
By strategically placing QR codes around key points of the job site, all the contractors for the project are able to instantly access the corresponding models and plans needed. That way, when the contractor is getting ready for the install or build, they can simply scan the QR code to confirm what they need to accomplish.
Putting the model in the hands of field teams every step of the way gives them immediate access to see where their efforts line up (or donât) for the project. This makes it easy to ensure accuracy while progress is being made versus waiting until itâs too late.
How do companies make their own custom QR codes? Hereâs a handful of solutions to consider:
While this technology is helpful enough on its own, the destination of the QR code is what can really make the difference on a projectâs path to operational excellence.
Letâs talk about what happens when laser scanning and real-time progress tracking join the party.
Doxelâs AI-powered tool automatically maps and overlays 360-degree video to the BIM and 3D models. The split view allows teams to quickly understand whatâs in progress and whatâs done, along with the quality of installed systems.
Site progress is automatically quantified and visualized and can be differentiated by trade to compare whatâs there to what should beâand as a result everyone is objectively aligned on true progress.
Imagine all this at the touch of a button, a scan of a code. With the convenient access of QR codes connected directly to Doxel, field teams can better (and more instantly) answer two of a projectâs biggest questions:
Are things where they are supposed to be?
Are we on schedule?â
By having the color-coded, easy to understand analysis of progress just a QR code scan away, project teams can be more proactive and accurate in their work.
If youâre ready to take your project models to another level, schedule a demo of Doxel today.
With automated tracking, construction teams can ensure that 'almost done' quickly becomes 'completely done.
Letâs face it: Getting stuff done is hard. And getting stuff done in the face of todayâs shortages, supply chain issues, and inflation is a daunting task for any construction company. Â Automated construction progress tracking can help you finish projects faster.
Before we get into that, letâs take a closer look at whatâs going on.
Less people from younger generations are choosing a trade or apprenticeship. As a result, the industry is facing a shortage of skilled workers to help complete project milestones. Without knowing how many people can get the work done (and get it done correctly), companies struggle to stay on track.
Those who do choose to go into construction today are still green in their careers and donât have the experience that seasoned employees do. This creates a learning curve and requires additional time needed to get them up to speed.
Unpredictable factors create unpredictable changeâand change requires an added degree of flexibility for the project to adapt to the circumstances. As a result, companies are seeing more design changes come through, and the need to stay on top of assessing and documenting them.
Speaking of unpredictable, the industry ha seen an influx in supply chain issues, causing delays in shipments andâin some casesâa limited supply of the necessary materials available.
Across every industry, prices are going up. Companies must now reconcile their bids and project scopes to maintain profitability.
When the going gets tough, construction stays tougher. The industry is no stranger to uncertainty. Now more than ever, companies need to pinpoint areas of improvement and streamline their processes to maximize efficiency.
With all these factors weighing on a projectâs productivity, the margin for error is very lowâwhich means operational excellence is critical for success. Many projects get to a certain stage or near completion, but struggle to accurate assess whatâs happening (or not) to get the rest of the way there.
Almost done isnât done.
If the last 10% of a milestone takes more than 20% of the timeâthatâs a big, potentially costly, problem.
Thatâs where automated construction progress tracking comes in. With the right technology in place, companies can save 25% of superintendentsâ and field teams time that would otherwise be spent on tracking progress and bringing everyone on the same page. Thatâs less time in meetings and back-and-forth conversations, more time building.
Real-time automated construction progress tracking gives everyone on a project visibility into the current state, without the need for individual communication. This ensures the project moves as quickly as it can and prevents trade stacking.
Stay on top of milestones with the ability to forecast and predict any slowdowns before they happenâinstead of catching them after itâs too late. By automatically capturing more than 75 stages of construction, automated construction progress tracking technology can spot potential issues more efficiently in real time.
By providing accurate and automated cost budget analysis, companies are able to better understand their project and where it stands with the budget. When unforeseen factors or delays hit, you want all the knowledge and numbers you can get to properly adapt and minimize the impact.
In construction, communication can be slow and sparse. Automated construction progress tracking gets everyone on the same page without having to meet to discuss. Having a digital surveyor gives everyone the information and insights they need to collaborate fasterâwithout relying on project resources to collect and report on it.
No matter what gets thrown at the construction industry, a company needs to be resilient and smart to see success on the other side. Companies who invest in the right tools that save time and automate processes have the advantage of receiving data and insights in real time. The faster something is flagged, the faster it can be fixed.
Want to learn how Scripps Health and McCarthy Building Companies are automating construction progress tracking to increase project visibility? Register for our upcoming webinar Almost Done, Isnât Done.
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By letting the AI automatically analyze visual data, construction companies are able to measure installed quantities and inspect qualityâwithout having to sift through data or manually record the entire jobsite.
Constructionâan industry thatâs been around for nearly as long as civilizationâis long overdue for a change in the tools used to build the world. While technology has become more and more common on a jobsite, most of it has been focused on taking companies from pen and paper to digital data and drawings. This is a step forward, but still requires a significant amount of manual effort and calculations to be effective. One tool alone may not completely transform an industry, but the right technology in combination could unlock the secret to more profitable and productive projects. Thatâs where machine learning comes in.
When you hear the term âmachine learningâ or âAIâ (artificial intelligence), your mind probably goes straight to what youâve seen in movies and television. While there isnât a terminator on a jobsite (yet), construction companies are beginning to leverage an entirely new generation of technology to further reduce manual effort and increase visibility and insights.
A lot of the existing construction technology leverages visualization software to overlay captured data onto a 3D design. While this helps add an extra layer of visibility, it wonât tell you much more about true progress without someone having to look through every photo and laser scan. When given the choice, most jobsite managers would rather walk around and measure progress manually than spend even more hours doing it on the computer.
Computer vision-based progress tracking takes it one step further. By letting the AI automatically analyze visual data, construction companies are able to measure installed quantities and inspect qualityâwithout having to sift through data or manually record the entire jobsite. What used to take someone hours is now an automated, real-time progress and quality report they can access anytime.
Imagine being able to automatically track more than 75 different construction stages and generate progress, down to the materials installed, and all it takes is a 360° camera, BIM, and AI-powered platform.
This automated progress tracking isnât just for the project teams. Traditionally, if an owner wants a project update, they either have to physically come to the jobsite or rely on the reporting of project managers and subcontractors. This reporting takes valuable time, and is often incomplete and delayed (or missing entirely) depending on how busy the team is.
AI platforms take the burden off of project teams by enabling them to capture more detailed data, faster. Artificial intelligence can essentially act as a digital surveyor to capture hundreds of thousands of square feet on a project every weekâfreeing field crews up to focus on making progress, not reporting on it. Those uncomfortable OAC and weekly trade coordination meetings where progress isnât clearly measured or communicated can quickly become a thing of the past.
Real-time project visibility allows companies to spot potential issues or overruns faster, and gives them enough time to make changes before itâs too late.
In construction, the four biggest factors to a projectâs success are time, money, quality, and productivity. The right balance of these factors could mean the difference between coming in on time, under budget and losing money on a project. The increased visibility and reporting that AI-based software gives managers can directly translate to real-time feedback on schedule, budget, and quality.
Machine learning provides companies objective schedule and cost budget analysis to ensure everything is progressing to plan, and can prevent costly rework or delays. It isnât enough to be able to see whatâs happening as it happensâcompanies need to be able to look into the future of a project using predictive forecasts, too (another AI specialty).
Real-time feedback and insights have the power to take construction companies to a new level of project success. Machine learning isnât about replacing people with machines. Itâs about leveraging automated, artificial intelligence to increase productivity and visibility so teams can make better business decisions, faster.
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Ezra Klein rings the alarm that the $1.6 trillion U.S. construction industry has not shared the productivity gains of other industries. After two decades into a career focused on bringing productivity gains to construction, Reid Senescu, Vice President of Product at Doxel.ai has an idea that can alter this trend.
In his February 5, 2023 opinion piece in the New York Times, Ezra Klein rings the alarm that the $1.6 trillion U.S. construction industry has not shared the productivity gains of other industries. He cites Goolsbee and Syversonâs paper âThe Strange and Awful Path of Productivity in the US Construction Sector,â which explains that construction productivity has decreased since 1950 while manufacturing productivity, for example, has increased ninefold. I appreciate Mr. Kleinâs alarm as well as his humility in admitting he has no idea how we get construction productivity rising again. Two decades into a career focused on bringing productivity gains to construction, I do have an idea.
But before I get to my idea, letâs consider Mr. Kleinâs prime culprit â regulatory âpaperwork, and paperwork, and more paperwork.â No doubt regulation impacts construction productivity; regulation impacts most industries. While Syversonâs paper does not provide data connecting productivity declines to increased regulation, it does note that the construction industry invested 46 percent less in R&D and software purchases compared to the broader economy in 2020. And, a separate paper by Syverson, âThe Slowdown in Manufacturing Productivity Growth,â (my fellow construction colleagues will take solace in knowing we are not alone in facing Syversonâs economic scrutiny) explains that information technologies (IT) were the main driver for productivity gains in manufacturing from 1994 to 2005.
Why did IT so dramatically impact manufacturing, but not construction? In both construction and manufacturing, IT can improve productivity once information about the real world is transformed into data. Consider an assembly line producing widgets. The assembly line has sensors that send data to machines to respond in real time and to plant managers who learn of bottlenecks and continuously improve the assembly line. This investment in sensors produces the data that powers IT and drives productivity increases.
Applying IT to construction is not so easy. While a factory produces millions of widgets, a construction project is the assembly of millions of different components to produce only a single facility. A single sensor cannot automatically monitor the installation of thousands of square feet of walls or linear feet of ductwork. And that limitation means that IT is starved of data that would help construction workers and managers gain insights to continuously improve their processes. Thus, until recently, investment in IT has been limited to the design phase and certain aspects of construction administration. Yet, labor is the greatest cost on any project in the U.S. And, IT has had virtually no impact on the productivity of that skilled craftworker laying a brick or welding a beam to a column.
But, that reality is changing. With artificial intelligence (AI) and computer vision, leading builders are transforming 360 video into near real-time measurements of construction processes. This near real-time reality capture of the construction site acts like sensors in a factory, feeding IT with data that empowers project teams to increase productivity. For example, a construction superintendent constructing a retirement community recently used this automated progress tracking technology to identify that a certain duct installation activity was not yet complete on the 3rd floor. Ceilings were set to be installed the next day. Without this insight from technology, the unfinished ductwork would have been covered up by the ceiling trade partner. And, when they later discovered the oversight, they would have had to rip open the ceiling. That rework would have put a big dent in their productivity. Instead, the AI-powered IT indicated the ductwork was not 100% complete. Augmented with this information, the superintendent applied his expertise in coordinating trades to get the ducts installed right away to avoid the rework. And, the general contractor and retirement community owner no longer had to explain to residents why they were going to be moving in two weeks late.
This technology is new; we only began building it in 2015. But weâre seeing results. At Doxel, weâve created automated progress tracking for construction that reduces time spent manually tracking progress by 95%. This automation creates data that is now fueling productivity gains from IT just like in manufacturing. And, it gets data to decision makers 5x â 10x faster, which gives 5x â 10x the opportunities to unlock the full potential of construction teams to accelerate schedules and deliver projects under budget. Weâre not alone in augmenting construction team expertise with AI; companies such as Procore, Autodesk, Oracle, Dusty, Rhumbix and dozens of others have built technology that makes construction easier for millions of workers every day. And, forward looking facility owners are hungry to adopt solutions that reduce their risk and make the job easier for superintendents and trade partners, because they know the investment will translate to projects that are on time and on budget.
Of course, an industryâs health depends on more than a single metric. Construction provides nearly 11 million jobs in the U.S., including many high paying roles that do not require a college degree. They are rewarding jobs that contribute to society. But, the work is not easy. It frequently requires complex problem solving or complex physical skills. These are great jobs, partially because they canât be easily automated to increase productivity. Still, productivity is an important metric not just for economists, but because it tends to correlate with the industryâs per capita income. According to Syverson, construction pay could be 10% higher if the industryâs productivity gains tracked the economy as a whole. Society needs construction to be easier, too. As we face challenges supplying healthcare, delivering energy, and investing in infrastructure, construction will either be a bottleneck to change or it will be a catalyst to change. AI augments the experience and skills of construction teams, so they have better data and tools and owners have the confidence to invest in projects that solve societyâs 21st Century challenges.
Written by Reid Senescu, California Licensed Professional Engineer and PhD in Civil and Environmental Engineering from Stanford University. He is the Vice President of Product at Doxel.ai in Menlo Park, California. His research focused on how technology can improve construction team collaboration. At Doxel.ai, his products use computer vision to help teams collaborate and deliver projects on time and on budget.